Thursday 17th June 2004 DTS Launches TV Gambling Advisory Service
With the popularity of iTV gambling on the rise, Digital Television Solutions has launched a new consultancy service to assist bookmakers, pools operators, bingo companies, lotteries, casino operators, broadcasters, platform operators and production companies in evaluating how to reach TV viewers with an interest in gambling, and how to launch & operate new services which ‘respond responsibly to the proposed legislative framework, and satisfy the best practice guidelines set out by Gamcare.’
Daniel Winner, Managing Director of DTS said: ‘The Government’s draft gambling legislation envisages extended choice for adult gamblers with new safeguards to ensure responsible gambling. In this new environment, television is likely to emerge as attractive distribution channel for companies who want to combine popular gaming formats with the entertainment values of television.’
Leaders from both the gambling and television industries have welcomed the news. Martin Graham Scott: Managing Director of iTV venture, Fancy a Flutter, said ‘DTS has already shown its strategic worth to companies like ours. This advisory service embraces all business issues which need to be considered by any would-be TV betting channel. We welcome this initiative as it has been shaped following consultation with the industry itself as well as broadcasters and platform owners.’
Source: OnlineCasinoNews
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