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Poker.co.uk - Poker News Archive
Tuesday 17th February 2009 Crestbay – A Gift-lead CRM Solution Launched
hôme marketing has recently launched Crestbay a gift-lead CRM & loyalty solution service. Nick Jackson, a director at hôme says ‘over the past 10 years we have been developing CRM campaigns and sourcing branded merchandise and prizes in the sector so it made sense to put together a combined offering.’ hôme’s CRM experience in egaming has been gained with the likes of Victor Chandler, InterCasino, Blue Square & William Hill and they also work on campaigns for a wide range of clients including Vodafone, Jet2.com, Lec, Pigsback.com and Heinz. Crestbay’s management’s experience is augmented by Chris North who, before setting up Inside Gaming and the Fox Poker Club worked in the merchandise sector in Hong Kong.
Crestbay provides a range of services to the CRM or VIP manager. These include Gifthub- a bespoke white label store that sits on your site and allows customers to redeem points for goods. The technology can integrate into all customer loyalty programmes. If you have real belief in your brand you can go one step further and they can develop an online store for customers to purchase branded merchandise.
Promotional merchandise has been extensively proven as a way of engendering customer loyalty and Crestbay can source, design, print and deliver a wide range of goods including poker chips, baseball caps, T-shirts, key rings and USB sticks. Although they have a strategic partnership with a state of the art warehousing and distribution business in the UK & manufacturing partners in China it’s more than just about finding quality products at the right price – it’s also about using customer insight to select the right item.
From sending a mug to a new bingo acquisition to branded silver cufflinks to poker customers who have ‘taken a hit at the tables’Crestbay can – via an API integrate into a clients existing customer management or CRM system. In addition Crestbay can handle competition entries, as well as sourcing and fulfilling the prizes, allowing you to focus on your role. Call or email Crestbay for a competitive quote.
Source: OnlineCasinoNews
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