Poker.co.uk

Poker Info
DATE: May 24 2012
TIME :

Poker.co.uk - Poker news archive

The Gambling Network

Poker.co.uk - Poker News Archive

Wednesday 4th March 2009

Ehrlich Joins Initial Rewards

In a move designed to broaden its industry connections, Initial Rewards Limited has appointed well-known industry veteran Hilly Ehrlich to its Board of Directors. Initial Rewards is a leading dedicated supplier of promotional merchandise and loyalty reward programmes for the gaming industry and revealed that Ehrlich would head its new office in Tel Aviv. “With this appointment, Initial Rewards is tapping into a huge range of industry decision makers,” said Lee Reuben, Director for Initial Rewards. “Hilly’s expertise and long-standing relationship with so many people across the industry will introduce new opportunities for Initial Rewards to cement its position as the original and the best in the loyalty game. Customer retention is key in today’s market environment and Initial Rewards is unique in combining loyalty with experience.” Ehrlich is based in Israel and is currently working with American television personality Montel Williams on a new poker format television show that is due to air in November. He most recently served as Head of Poker Networks for PartyPoker and has also worked as Vice-President of Marketing Online for the World Poker Tour and Head of Poker for Intercontinental Online Gaming. “I’m flattered and excited by this appointment,” said Ehrlich. “I know the Reubens as friends as well as business leaders in their field. It will be an honour to work with them and to develop the Initial Rewards business further, maintaining its market-leading position.” London-based Initial Rewards stated that it is currently working on a number of big projects and revealed that the Tel Aviz agency would constitute its second non-UK office in addition to its department in Taiwan. At the moment, the firm said that it is leveraging its relationship with firms such as Playtech, CryptoLogic, Microgaming and Merge Gaming in order to integrate back-end loyalty platforms and simplify set-up processes.

�

Source: OnlineCasinoNews

Discuss this story in the Poker Forum. Last 5 Posts:
Thursday 24^th May, 2012: One way poker Swapsies
Thursday 24^th May, 2012: New Bap - Night 2
Thursday 24^th May, 2012: New BAP - 3 nights - let's go!
Thursday 24^th May, 2012: Brag Thread! Post your greatest wins (online or live) here.
Thursday 24^th May, 2012: Party Poker and William Hill (iPoker) BAP

Poker.co.uk is part of The Gambling Network | Terms and Conditions | Privacy Policy | Contact Us | Gamble Aware

Poker.co.uk is operated by InTouch Poker Ltd (hereinafter called the "Company"), a limited liability company with registration number C44236, registered in Malta (a member of the EU since May 2004). The Company’s registered address is at Vincenti Buildings, Suite 623, 14/19 Strait Street, Valletta VLT 1432, Malta. The Company operates the Poker.co.uk online poker room under a provisional license issued and regulated by the Lotteries and Gaming Authority ("LGA") of Malta (issued on 2 December 2008, number LGA/CL3/412/2007). The software used for operating the Poker.co.uk online poker room is licensed from Boss Media Malta Poker Limited. Our services are not available to residents of the United States, US Virgin Islands, US Minor Outlying Areas or Turkey or any other jurisdiction that legally prohibits its citizens from engaging in online gaming.