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Poker.co.uk - Poker News Archive
Tuesday 23rd June 2009 PKR.com Relaunches With New Features
Leading online casino PKR.com has relaunched with new social networking and community features including personal profiles, a friends management system, newsfeeds and player-to-player messaging.
Developed with digital content agency Zone and publishing firm Dennis Publishing, the company behind poker magazine Inside Poker, the new-look PKR.com also has a community section covering events taking place on the site together with profiles of the personalities involved with the site.
For the first time, users will be able to comment on articles appearing in PKR.com as well as write in its forums. The site’s community section also offers customers access to a branded online television station and a digital version of its customer magazine, Stacked.
'PKR.com has always recognised the value that a meaningful brand community can deliver in such a competitive market as online gaming,” said Simon Prodger, Marketing Director for PKR.com.
'Our new website gives us the tools to deliver to our customers exactly the sort of content they want and we're confident that increasing customer engagement levels will have a hugely beneficial effect on customer retention.'
Users will also have free access to a collection of poker content provided by Dennis.
'PKR.com really understands the value of community in attracting, retaining and building ongoing relationships with its customers,” said Jon Davie, Managing Director for Zone.
'The new site offers a huge number of ways for users to interact with the brand and with each other and is supported by outstanding original editorial content, which will be updated on a daily basis.'
Source: OnlineCasinoNews
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