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Poker.co.uk - Poker News Archive
Tuesday 24th November 2009 OddsMatrix Launches with PepeGames.com
Malta 24th Nov 2009
OddsMatrix has chosen to provide PepeGames.com with their fully managed, turnkey, sports book product that will focus extensively on Spain and Spanish speaking territories.
PepeGames.com is a JV between Globalia and VistaGaming, the Maltese based bingo and casino software provider who have teamed up to leverage Globalia’s reach within the tourism, hotel and travel industries within Spain. The Pepe brand is synonymous throughout Spain and promotes products ranging from travel, rent a car, chauffer services, mobile phones, insurance and credit cards.
OddsMatrix has been successfully integrated into VistaGaming’s back office product and has allowed PepeGames.com to rapidly and cost effectively launch a sports book product, without the risk and expense of setting up their own service, whilst also being able to offer their own suite of games.
Daniel Illanes Rodriguez, VistaGaming’s Head of Marketing says that the addition of the OddsMatrix sports book solution will enable PepeGames.com to quickly and effectively market sports betting to its target audience without the cost and risk associated with incorporating, setting up and operating as a fully functional bookmaker in this competitive area.
Stian Hornsletten CEO of OddsMatrix is quoted as saying; this is a great opportunity to use the marketing reach of a traditional bricks and mortar organisation both online and offline to penetrate this emerging market. It also demonstrates that more companies are embracing the relationships and revenues that can be generated from the sports betting arena.
Notes to the Editors
About Globalia
Globalia Corporación Empresarial (Globalia) is Spain’s leading tourism group with an annual turnover of more than 4 billion Euros and a workforce of 25,000 employees. Globalia is dedicated to the tourist sector in Spain, Portugal, and Latin America. It is made up of the airline Air Europa, the retail travel agency Halcon Viajes, Viajes Ecuador, the tour operator Travelplan, Oasis hotels and resorts, a cruise line, Pepe car rentals, mobile phones, and other businesses and supporting units. The integration of the airlines, travel agency and tour operator into Globalia has resulted in the creation of a large leisure and travel Group offering a clearly differentiated, competitively-priced product to the consumer.
About VistaGaming
VistaGaming (www.vistagaming.com) is the trade name of The CB Malta Corporation Ltd., a Maltese registered company that is regulated by the Lotteries and Gaming Authority in Malta and operator of some of online gaming’s most well known brands.
VistaGaming represents over a dozen websites, from CyberBingo, the world’s first online bingo since 1996, to OK! Magazine and DailyStar Newspaper online bingo/casinos in the UK, to JuegosLucky.com and PepeGames.com in partnership with one of Spain’s most popular tourism and leisure brands, VistaGaming has reach in the most active online gaming markets.
About OddsMatrix
www.oddsmatrix.com founded early 2008, is part of the EveryMatrix group of companies that also includes GamMatrix - a gaming management and payment processing platform, BanaMatrix, a intelligent banner management and marketing solution. OddsMatrix delivers a fully managed sports betting solution and is an independent company solely focusing on providing the best sports betting product to other businesses.
Clients of OddsMatrix include Chiligaming, Tower Gaming, NoiQ, BetFriends, EasyPlayPoker, BetWize, JeugosLucky among others.
Contacts:
EveryMatrix Ltd
CEO Stian Hornsletten at sh@everymatrix.com or mobile +44 7739649036 or Commercial Director Rasmus Sojmark rs@everymatrix.com / +44(0)7890 495353
EveryMatrix Ltd: Vincenti Buildings Suite No. 713, 14/19 Strait Street, Valletta, VLT 1432, Malta
www.everymatrix.com
VistaGaming (The CB Malta Corporation Ltd.)
Daniel Illanes Rodriguez, Head of Marketing at danny@vistagaming.com or Jose Perez Paradis, Executive Officer at jose@vistagaming.com Tel: +356 2133-1828
VistaGaming/The CB Malta Corporation Ltd., 12 Tigne Place, Office 1/1, Tigne Street, Sliema, Malta SLM3173
www.vistagaming.com
http://www.banamatrix.com/images/icon_everymatrix.jpg
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Source: OnlineCasinoNews
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