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DATE: May 25 2012
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Poker.co.uk - Poker News Archive

Monday 24th May 2010

Cake alliance for EveryMatrix

Malta-based sportsbetting software provider EveryMatrix Limited has signed a deal with the Cake Poker Network that will see the pair jointly market their services to consumer-facing gaming sites around the world. EveryMatrix is a pioneer in the industry and offers business-to-business customers its fully managed OddsMatrix ‘white-label’ sportsbook while Cake is one of the world’s leading online poker networks. “Since Cake and EveryMatrix operate complimentary businesses within the online gaming marketplace and have a similar approach, joining forces seemed a natural step,” said Stian Hornsletten, Chief Executive Officer for OddsMatrix Limited. EveryMatrix revealed that it would now be able to provide poker by integrating Cake’s network into its GamMatrix back-office for consumer-facing sites the two share such as BeteXpress.com. For its part, Cake stated that the deal would enable it to provide poker to the many sports operators using EveryMatrix’s OddsMatrix. “Not only are Cake and EveryMatrix complimentary from a technological aspect but we also have different geographic strengths,” said Andrew Turner, Marketing Director for Cake. “Cake has been strongest in the Americas but is looking to grow in Europe whereas EveryMatrix has been strong in Europe but is looking to expand with recent deals in Latin America.”

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Source: OnlineCasinoNews

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