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Poker.co.uk - Poker News Archive

Thursday 5th May 2005

Mobile Entertainment Research Puts Emphasis on Gambling

According to a new report from Juniper Research, a rapid expansion in mobile content, allied to a sharp increase in 2.5G and 3G handset adoption, will combine to deliver global mobile entertainment revenues of more than US$59 billion by 2009.

But while adult content � frequently heralded as mobile�s �killer app� � will generate healthy revenues of nearly US$2.2 billion by the end of the decade, the key drivers of mobile content are expected to be gambling and games, with their respective markets worth US$19.3 billion and US$18.5 billion respectively by 2009.

According to report author Dr Windsor Holden, �Lotteries are ubiquitous in many countries, and if you start launching lotteries on mobile handsets than you're tapping into a form of gambling in which the majority of adults indulge on a weekly basis, while sports betting and casinos are also high-revenue businesses.�

Dr Holden added that mobile games were also beginning to generate substantial revenues, while sales in emerging markets � with little or no established PC or games console base � were particularly encouraging.

The report also estimates that the mobile entertainment market will reach US$17.6 billion in 2005, up by 71% on 2004 and that the increasing adoption of non-voice services in the US and Canada will push North American revenues to US$11.3 billion in 2009, up from just over US$1 billion in 2004.

Source: OnlineCasinoNews

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