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Poker.co.uk - Poker News Archive
Thursday 12th May 2005 Bodog.com Announces Multimillion-Dollar Marketing Campaign
Leading online gamblíng destination Bodog.com is pleased to announce the beginning of a multimillion-dollar advertising campaign in the US. This campaign will accelerate the already phenomenal growth the company currently enjoys with new customer accounts doubling year over year.
Starting this month, Bodog.com will launch the first of two television spots it has planned to air over the next few months. The commercials will air in major cities across the US on a wide variety of networks, including ESPN, Fox Sports, Discovery, Travel, Bravo, E!, A&E, Comedy Central, MTV, VH1, and more. The TV spots (see: http://www.bodog.com/images/promotional/gallery/bodog-windows.wmv) will be supported by a variety of print and radio ads as well.
Bodog.com has also gone national with four-page print ads in leading men's magazines such as Complex, Razor, and the progressive business bible Fast Company.
'This is only the start of our aggressive mass media advertising campaign targeting the US market,' said Calvin Ayre, Founder and CEO of Bodog.com. 'Over the next six months, you'll see innovative and creative Bodog.com messaging across multiple media platforms.'
In addition to hitting the mainstream media, Bodog.com is becoming a well known player in the entertainment industry. With celebrity poker sponsorships like Shannon Elizabeth and star-studded Bodog.com casíno night in Cannes, and upcoming product placement in major blockbuster movies, this year is sure to be the breakout year for Bodog.com.
Source: OnlineCasinoNews
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