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Poker.co.uk - Poker News Archive
Thursday 30th June 2005 Vegas Partner Lounge Acquires Golden Riviera Group
Online casino giant Vegas Partner Lounge is once again making headlines and expanding growth by purchasing the Golden Riviera Online Casino Group. As from June 2005 the five Golden Riviera Casinos (GoldenRiviera.com, MiamiParadiseCasino.com, SlotsRoyale.com, RiverNileCasino.com and CasinoFranceNet.com) and one Poker Room (GoldenRivieraPoker.com) will be under the management of Vegas Partner Lounge, however the two casino groups are still to remain two separate entities.
“This is a major coup for us” says Austin Green, Sun Vegas Casino Manager, “The Golden Riviera Group is a well respected group and are exceptionally strong in the European markets. Their casinos have a unique and respected style in the industry and offer some of the best promotions around. Therefore it was a no-brainer that together we could offer players and affiliates so much more.”
Green highlights how the Vegas Partner Lounge Group is structured more like a family and Golden Riviera is a welcome addition: “We’ve grown not only our family of casino’s, but our family of staff. From help desk staff, to online marketers, IT specialists, graphic designers and VIP Hosts, our family has nearly doubled. Its very exciting!”
The Golden Riviera Group and Vegas Partner Lounge are to remain two separate entities. “We decided that each group has it’s own character, it’s own style, and players, we want to maintain that individuality” comments Green. “We have no interest in becoming the largest group of online casino’s, we’d rather keep the personal touch.”
In fact very few players will notice the change.
“We’re looking at this acquisition more as a merge. The identity Golden Riviera has built over the last few years is what appeals to us, it’s what we hope to maintain. Resources will be pooled, information shared, and hopefully bonds formed that will ensure both Vegas Partner Lounge and Golden Riviera grow from strength to strength,” says Green
The phenomenal growth experienced by Vegas Partner Lounge over the last few years is hard to ignore. Vegas Partner Lounge began as a one online casino operation with CrazyVegasCasino.com at the forefront. With the addition of SunVegasCasino.com and CrazyPoker.com it was obvious big things were still to come. The Lounge expanded even further when it took over management and marketing of 777Dragon.com, CinemaCasino.com and ArthurianCasino.com, and then in 2003 CasinoUS.com.
2004 saw the introduction of many additional games, and the conversion of all Vegas Partner Lounge Online Casinos to the very latest Viper Software - sporting more games than any other online casino. With the introduction of MapleCasino.com in September 2004, Vegas Partner Lounge also introduced the Canadian Dollar into the online casino market, showing why they are hailed as the fastest growing casino group.
Source: OnlineCasinoNews
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