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Poker.co.uk - Poker News Archive

Monday 11th July 2005

Gin Rummy: Skill Gaming Killer Application

Online Gin Rummy is showing that poker will not be alone in generating vast player numbers and cash wagering tournaments. Leading skill gaming provider, GameAccount, reveals that its Gin Rummy game is mimicking the growth so commonly associated with the poker craze.

Sophisticated turn-based multiplayer games are helping to increase skill player value. Gin Rummy players are now spending double the amount of GameAccount’s casual games player. So, an average Gin Rummy player generates $50+ revenue per month compared to $25+ each for casual game players.

According to GameAccount Marketing Director Kevin O’Neal, peer-to-peer (P2P) games like Gin Rummy are proving to be very popular with recreational gamblers as well as traditional game players, attracting an even broader audience than poker.

“With average stakes exceeding $10 per game, and with margins that are substantially larger than those of poker, gin rummy has been ‘quietly exploding’ within the GameAccount network,” said O’Neal.

The increasing popularity of Gin Rummy may also be attributed to the high numbers of players from the United States. Gin Rummy is a skill game, and skill games are legal in the US.

“Because skill gaming is legal in many US states, it can advertise its presence to a US audience. So traditional skill games like Gin Rummy are instantly recognisable and have become popular amongst this new market. Ultimately, skill gaming is a way to introduce soft gamers to gambling online,” O’Neal added.

The online games market is currently worth $269 million per annum and has demonstrated such a substantial rate of growth that it is expected to reach $526 million by 2007.



Source: OnlineCasinoNews


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