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DATE: May 25 2012
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Poker.co.uk - Poker News Archive

Wednesday 20th July 2005

Empire Online Sponsors The Great Canadian Poker Tournament

The Great Canadian Poker Tournament is forecast to be the largest televised poker tour in Canada. The tournament being broadcast on television over an 11 week series with episodes 12 and 13 concluding with a grand finale tournament, the winner of which will take home US$150,000 in prize money.

Extreme Poker has plans to roll-out the tournament across Europe in the near future and Empire Online is very well placed to provide the necessary support in this region.

Noam Lanir, Chief Executive of Empire Online said, 'We are extremely pleased to be entering into this alliance with The Great Canadian Poker Tournament, the largest no-fee entry, live poker game available to the public. The Tournament will significantly raise the profile of our brand in our key market of North America.'

Avner Yassur Marketing Director of Empire Online said, 'One of our strategic goals is to launch our global roll out program in Canada. Poker in Canada is dramatically rising and we believe that the Great Canadian Poker tournament will help us to penetrate this market and become the leading poker brand in Canada. We are negotiating with some of the leading national TV stations in Canada in order to get maximum penetration.'

Source: OnlineCasinoNews

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