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DATE: May 25 2012
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Poker.co.uk - Poker News Archive

Friday 12th August 2005

Shake up at Moneymaker to Attract Younger Generation

Chris Moneymaker, founder of the MoneyMaker eCommerce website, has made an agreement with bep Consulting to give the site an overhaul. The site offers players a Texas Hold�em poker experience and bep, an interactive marketing firm, has been engaged to increase the sites revenue.

The site is hoping to attract a younger audience, the updated site will be hoping to use the latest marketing technology and celebrity branding to appeal to the 18-34 male demographic.

�When I started Moneymaker Gaming, I could have selected any consulting company in the country. I quickly became convinced that bep could best capture the essence of today's poker world. Hard core poker players understand that the style of the experience is just as important as the game itself to those who are playing it, and bep delivered that for Moneymaker Gaming,� said former World Series of Poker winner, Chris Moneymaker.

Source: OnlineCasinoNews

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