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Poker.co.uk - Poker News Archive

Monday 5th December 2005

Online Casino Conference �Crosses Vertical�

The upcoming �iGaming In-Depth Online Poker Conference� in Nassau will have GameAccount Operations Director, David McDowell as a guest speaker to discuss the concept of �Crossing Vertical� and the success his company has enjoyed by doing so.

McDowell explains of �Crossing Vertical�, �Established iGaming operators have achieved success by marketing their poker products to existing customers. However the propensity for poker customers to move from one type of gambling to another is huge and clearly offers great potential in terms of improving customer retention and long term income growth.�

GameAccount is one of the gaming suppliers who has managed to maximise its crossover opportunites through the promotion of its extensive portfolio of fully integrated products. McDowell adds, �There can be no doubt crossing verticals offers superb opportunities for additional income, but it�s all about getting it right. I am certain delegates at the discussion will benefit immensely from being afforded an invaluable insight into the GameAccount experience.�

The �Crossing Verticals� roundtable discussion will investigate the inclination of poker customers moving from one type of gambling to another; the most effective methods for making the migration happen and how operators who offer a variety of products can maximize their crossover opportunities. The forum takes place at 10:00am on December 9 at the iGaming In-Depth Online Poker Conference, Wyndham Nassau Resort & Crystal Palace Casino, Nassau, Bahamas. For more details, please visit www.rivercitygroup.com/ipoker/2005.

Source: OnlineCasinoNews

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