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Monday 6th March 2006

BETonSPORTS Appoints Kathryn Kozak as Brand Director

LONDON--—As part of its strategy to promote the BETonSPORTS Brand, leading online sports betting firm BETonSPORTS plc (LSE: BSS - News) today announced that Kathryn Kozak has joined the company as Brand Director.

Ms. Kozak will be heading a team to brand and cross promote the growing products at BETonSPORTS including online poker, internet casinos, and virtual sportsbooks.

Ms. Kozak was recently the Director of Marketing at Full Tilt Poker, and was the founder and President of Eclipsicom Media Inc., which was established in 2001 to address the need for Localization and Marketing in the Internet Gaming Industry.

From 1999 to 2001 Ms. Kozak was the Vice President of Business Development at Wiremix Media Inc.; a successful advertising and marketing agency specializing in online gaming and e-commerce. Prior to that, Ms. Kozak worked at Starnet Communications (Now WorldGaming PLC OTC: WGMGY.OB LSE: WGP.L) where she was in charge of International Marketing. Central to her position was the negotiation of endorsement deals with celebrities such as Larry Holmes, Fuzzy Zoeller and Rodney Dangerfield.

William Griffiths, BETonSPORTS Director of Marketing, stated, “Ms. Kozak brings us depth and experience through her understanding of online gaming, especially in areas of brand management, marketing and advertising. Her knowledge of the entertainment business, coupled with her keen sense for solid business opportunities are a welcome asset to our team and we look forward to her input into our growth.”

About BETonSPORTS:

Established in 1995, BETonSPORTS is one of the largest licensed and publicly-traded online wagering companies in the world. Operated by BETonSPORTS plc (LSE: BSS.L - News), BETonSPORTS is licensed in Europe and the Caribbean with offices in London, Costa Rica, Antigua, Guatemala, Mexico and Malaysia. BETonSPORTS plc owns and operates 20 different online gambling brands, including the world's most dynamic sports book, a casino, and a poker room. Visit www.BOSplc.com for more information.

Safe Harbor Statement: Statements in this announcement that are not strictly historical may be 'forward-looking' statements, which involve risks and uncertainties. These include risks and uncertainties relating to customer and supplier relationships and prices, competition, market demand, litigation and other contingent liabilities, the integration and operation of acquired businesses, and economic, political, governmental and technological factors affecting BETonSPORTS plc's operations, markets, products, services and prices, among others, as set forth in public filings.

Contact:

BETonSPORTS

Kevin Smith, 314-623-2734

kevins@betonsports.com

www.bosplc.com



Source: OnlineCasinoNews


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