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Poker.co.uk - Poker News Archive
Tuesday 17th August 2004 NowWashYourHands Designs InterCasino European Version sites
Marketing services company, Ads Dot Com, today announces the redesign of their InterCasino European Version sites.. Designed by top interactive agency NOWWASHYOURHANDS, the new, universally appealing European Version site design replaces the existing disparate Euro currency sites: España, France, Italia and Deutschland to more closely resemble the InterCasino.com US dollar and GBP currency sites and raise overall brand awareness and recognition.
InterCasino, is one of the world’s largest online casinos. Since its launch in 1996, over 280 million games have been played and $3 billion paid out. The Euro currency site design reflects the different attitudes and tastes of European gamers, taking a much more contemporary approach rather than the traditional Las Vegas lights of most North American casinos.
“The InterCasino European versions have been extremely successful since they launched almost two years ago and in order to continue with this trend in a volatile marketplace we have to ensure we remain dynamic. To consolidate the InterCasino Euro currency casinos, we decided to work on one site design that would generate universal appeal across the range of language specific products. The InterCasino brand is unquestionably a flagship in a fleet of online casinos and we hope that with this exciting new European design and our award winning software we will continue to gain the trust and esteem of new players year after year,” says Nicky Getley, Euro Brand Manager at Ads Dot Com.
InterCasino European Version design is the latest in an on-going collaboration between NOWWASHYOURHANDS and Ads Dot Com. The agency has designed the recently launched VIPCasino, as well as InterCasinoUK and InterPoker.
www.deutsch.intercasino.com, www.france.intercasino.com,
www.italia.intercasino.com www.espana.intercasino.com, www.vipcasino.com, www.intercasino.com, www.intercasino.co.uk and www.interpoker.com
Source: OnlineCasinoNews
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