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DATE: May 26 2012
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Poker.co.uk - Poker News Archive

Wednesday 11th August 2004

Radica to Create World Poker Tour Branded Games

Radica Games Limited has announced that it is developing a line of handheld electronic WPT branded Texas Hold 'Em games. Radica says the games will be based on the WPT tournament structure and will be launched in March 2005 to coincide with the television coverage of season three.

�Every WPT fan dreams of making it to a World Poker Tour Final Table,' said Pat Feely, Radica's CEO. 'Now, with WPT handheld games from Radica, poker fans can hone their poker skills and enter the 'virtual' world of the WPT -- anytime they want.'

The licensing agreement between Radica and WPT was developed and negotiated by Brandgenuity LLC, WPT's strategic product licensing and merchandising agency. The product will be distributed worldwide.

�With more than 50 million poker players in the United States and more than 100 million players worldwide,� said a WPT spokesman, �poker continues to gain in popularity. More people play poker than play golf, billiards or tennis. The World Poker Tour has both helped create and benefited from the increase in popularity of poker, as the WPT television show has garnered huge ratings for the Travel Channel.�

Source: OnlineCasinoNews

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