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DATE: May 26 2012
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Poker.co.uk - Poker News Archive

Friday 6th August 2004

Sky�s the Limit for Satellite Betting Channel

AtTheRaces is proving big business for BSkyB�s betting division, SkyBet, its managing director, Nick Rust, told the Racing Post this week. Annual results published last Wednesday showed that SkyBet�s turnover had rocketed by 145% for the year ended June 30th, despite the two months when racing was off the air.

Rust said: 'Growth has been across the board, and it's an indication of our progress that on Saturday, iTV turnover through ATR reached six figures, even though the only live non-terrestrial racing until the evening was on Racing UK. There has been good growth in our telephone and internet business, which I put down to several reasons - the fact we will guarantee a price to reasonable stakes for 15 minutes after we open the phones, a consistent advertising presence in the Racing Post, and our programme of sponsorship.

'Growth in iTV business is coming from a different area, though. It's mainly through football and other sports, particularly where we offer in-running betting, such as our ball-by-ball markets on cricket.'

Rust hinted that BSkyB may launch its own poker channel within the next 12 months.

Source: OnlineCasinoNews

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