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Poker.co.uk - Poker News Archive
Monday 26th July 2004 Gambling.com Restructures to Launch PPC Engine
The most influential website in the iGaming Industry has repositioned itself, after seven years of success, to become a Gambling only search engine, filling a massive gap in the market since Yahoo and Google left the space. Capitalizing on Yahoo and Google’s policy to withdraw from this market, the new Gambling.com represents a total relaunch of the site, with an initial sole proposition of Pay Per Click (PPC) search – in a clean, easy to use, Google style interface.
With Google and Overture no longer taking online gambling advertising, the need has arisen for a new concept in search for Gamblers – a fast, reliable and easy to use gambling gateway. Gambling.com will provide users with the most accurate results possible, and advertisers with increased, pre-qualified, quality traffic. Gambling.com’s powerful domain name means that, through natural type-in traffic, it already receives thousands of unique visitors per day and is therefore uniquely positioned to provide this evolutionary, industry specific service. And because Gambling.com will be operating a PPC model, advertisers will be able to bid on keywords at a price that suits their individual budget, offering them the greatest possible value.
The new Gambling.com employs a strict editorial policy, ensuring a keyword search will yield only what the user asks for, and not a list of marginally related, ad hoc information. As a result, the end user receives quick, relevant, meaningful results, and the advertiser gets pre-qualified customers who are likely to return. Gambling.com’s proprietary search technology has been developed in-house over the last six months after the site was purchased from the website’s founder in a multi-million dollar deal at the end of December 2003, making this the biggest single industry bet on PPC search.
“Our new PPC engine is for anything gambling related, not just the traditional online casino listings. The Gambling.com vision is to become the primary destination for comprehensive and relevant search listing results encompassing all things gambling, from online casinos and sportsbooks, from Vegas hotels and poker chip manufacturers to land based casinos and industry watchdogs. Advertisers can register and start submitting their listings at https://advertiser.gambling.com”, said Tim Rosenberg, spokesperson for Gambling.com.
Source: OnlineCasinoNews
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