Poker.co.uk

Poker Info
DATE: May 26 2012
TIME :

Poker.co.uk - Poker news archive

The Gambling Network

Poker.co.uk - Poker News Archive

Thursday 1st July 2004

World Poker Exchange�s new marketing strategy

Online gambling site World Poker Exchange has unveiled new spots to beef up poker uptake, which is taking America by storm.

Conceived and directed by Kevin and Michael Goetz also known as the Goetz Brothers. Being avid poker players they drew on their own experiences and turns old adage about card play on its head through the stories of people who treat real life situations as if they were a game of stud.

�Every commercial we�d ever seen about poker took place around a card table. So we thought it would be fun to go outside the casino. Because poker is often compared to life, we began thinking of ways of applying poker to real life situations,� explains Michael Goetz, one of the co-directors.

With that as their starting point the Goetz Brothers wrote scripts for several potential spots. Gragido, meanwhile, came up with the campaign tagline, 'Play the World'.

Although they were working with a limited budget, the Goetz Brothers wanted the spots to have a big, cinematic feel. �We saved money wherever we could so that we had the resources available for the things that really mattered, such as hiring one of the best cinematographers in the industry. As a result, we were able to deliver two spots�and two lifts�that have the quality of the best national commercials,� adds Kevin Goetz.

Source: OnlineCasinoNews

View Similar Stories
World Poker Exchange to Give 100% Rakeback to Players
888.com launch world's first 'Women only' poker table
World Poker Tour All-In Hold
World Poker Tour Company To Float on Stock Exchange
888 Announces World Poker Crown Millionaire Tournament

Discuss this story in the Poker Forum. Last 5 Posts:
Saturday 26^th May, 2012: Party Poker and William Hill (iPoker) BAP
Friday 25^th May, 2012: One way poker Swapsies
Friday 25^th May, 2012: New Bap - Day 3
Friday 25^th May, 2012: WSOP Fantasy Draft 2012
Friday 25^th May, 2012: Sharkscope

Poker.co.uk is part of The Gambling Network | Terms and Conditions | Privacy Policy | Contact Us | Gamble Aware

Poker.co.uk is operated by InTouch Poker Ltd (hereinafter called the "Company"), a limited liability company with registration number C44236, registered in Malta (a member of the EU since May 2004). The Company’s registered address is at Vincenti Buildings, Suite 623, 14/19 Strait Street, Valletta VLT 1432, Malta. The Company operates the Poker.co.uk online poker room under a provisional license issued and regulated by the Lotteries and Gaming Authority ("LGA") of Malta (issued on 2 December 2008, number LGA/CL3/412/2007). The software used for operating the Poker.co.uk online poker room is licensed from Boss Media Malta Poker Limited. Our services are not available to residents of the United States, US Virgin Islands, US Minor Outlying Areas or Turkey or any other jurisdiction that legally prohibits its citizens from engaging in online gaming.