Poker.co.uk

Poker Info
DATE: May 26 2012
TIME :

Poker.co.uk - Poker news archive

The Gambling Network

Poker.co.uk - Poker News Archive

Friday 9th February 2007

Sportingbet Extends Boss Media Partnership

Sportingbet Plc has extended its partnership with Boss Media AB, one of the World�s leading suppliers of systems for digitally distributed gaming software. As part of a new three year casino and poker contract, Sportingbet will continue to use Boss software to power both its casino and poker offerings for its European based websites.

Andrew McIver, Sportingbet Group Chief Executive, said, �This deal combines all our poker players in one destination, maximising liquidity whilst reducing the complexity of running two separate poker operations. The addition of the Paradise Poker players to the Boss poker network will make the Boss network one of the largest in Europe.�

The extension will see the merger of both the Boss and Paradise Poker businesses to maximise yields from all players. The combination of the two poker businesses will provide some cost savings for the Sportingbet Group, however this could be offset by any loss of revenue that could occur as a result of migrating players from one platform to another.

The redundancy of the Group�s Paradise Poker software is also set to result in a further cost of approximately �55 million representing the write-off of the remaining carrying value of this asset and associated costs.

Johan Berg, Boss Media Chief Executive Officer reflected, �The partnership with Sportingbet is material to the success of Boss Media and is one very important reason that we are one of the leading providers of e-Gaming software. The strengthened partnership will enable the two companies to work together to bring second to none e-Gaming products to the market.�

Source: OnlineCasinoNews

View Similar Stories
Sportech Strikes Deal with Boss Media
Bonnier Group�s has selected Boss Media as gaming supplier
Boss Media Reports Profits Rise
Paddy Power Secures Boss Media Deal
Boss Media to deliver Pick'n'Click to Svenska Spel

Discuss this story in the Poker Forum. Last 5 Posts:
Saturday 26^th May, 2012: WSOP Fantasy Draft 2012
Saturday 26^th May, 2012: Party Poker and William Hill (iPoker) BAP
Friday 25^th May, 2012: One way poker Swapsies
Friday 25^th May, 2012: New Bap - Day 3
Friday 25^th May, 2012: Sharkscope

Poker.co.uk is part of The Gambling Network | Terms and Conditions | Privacy Policy | Contact Us | Gamble Aware

Poker.co.uk is operated by InTouch Poker Ltd (hereinafter called the "Company"), a limited liability company with registration number C44236, registered in Malta (a member of the EU since May 2004). The Company’s registered address is at Vincenti Buildings, Suite 623, 14/19 Strait Street, Valletta VLT 1432, Malta. The Company operates the Poker.co.uk online poker room under a provisional license issued and regulated by the Lotteries and Gaming Authority ("LGA") of Malta (issued on 2 December 2008, number LGA/CL3/412/2007). The software used for operating the Poker.co.uk online poker room is licensed from Boss Media Malta Poker Limited. Our services are not available to residents of the United States, US Virgin Islands, US Minor Outlying Areas or Turkey or any other jurisdiction that legally prohibits its citizens from engaging in online gaming.