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DATE: May 26 2012
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Poker.co.uk - Poker News Archive

Tuesday 24th April 2007

Daniel Negreanu the New Face of I-play

Daniel Negreanu will launch the new range of mobile products from I-play, a fast-growing mobile entertainment company. Diversifying into mobile video, the company has managed to win a suitable publicity partner, as Negreanu is one of the better known and most feared pro players.

His expert feedback is being used to improve the product, and he will be using it to share �made for mobile� video clip tutorials, giving hints and explaining strategic play. He will also be launching a new title for the company.

I-play is capitalising on its business network and intellectual property strengths using proprietary technology that is respected across the market. Despite skepticism that has been voiced about the opportunities in this market, market research has shown that 4 percent of players aged between 20 and 50 have profiles compatible with mobile gaming.

'Poker is a game that everyone should be able to enjoy whenever and wherever they are,� said Negreanu. �So launching a mobile game is a dream come true. I hope that poker players everywhere will be able to share my passion, get more from their experience of poker from my hot tips on the poker mobile video, as well as improve their game on the poker mobile game.'

Source: OnlineCasinoNews

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