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DATE: May 26 2012
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Poker.co.uk - Poker News Archive

Thursday 2nd November 2006

London Taxis to get Interactive Poker

London�s iconic black cabs will soon be getting something of a makeover � Full Tilt Poker style � courtesy of Cabvision, a London taxi advertising and TV business. Passengers will be treated to tips and tricks loaded lessons from Full Tilt pros en route to their destination.

The new show is a marketing campaign for Full Tilt Poker and will use content from the site's 'Learn from the Pros' series to give passengers in the cabs tips from professional poker players followed by an interactive quiz, covering topics like bluffing and reading opponents.

'A combination of audience, system flexibility and the right message makes this a great marketing fit,' said Tom Paton, Cabvision director of sales and marketing. 'The campaign will really get the message across to serious poker players in London and boost Full Tilt Poker's profile and share of voice.�

And should the Full Tilt Poker content fail to leave a lasting message, passengers can expect Full Tilt Poker branded receipts from their driver as a more permanent reminder of the website�s location.

Source: OnlineCasinoNews

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