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DATE: May 26 2012
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Poker.co.uk - Poker News Archive

Thursday 31st May 2007

VCPoker.Com Busted For Online Casino Advert

In Great Britain, the Advertising Standards Authority (ASA) watchdog has ordered the firm behind VCPoker.com to stop linking gambling with financial and sexual success.

A complaint was levied at betting house Victor Chandler, which ran a VCPoker.com advertising campaign featuring a scantily clad pouting young lady with the strapline: �You love sex. She loves sex. You love money. She loves money. You have money. She loves you. See how much you have in common?'

The complainant said the advert was irresponsible and in its adjudication, the ASA agreed, despite Victor Chandler's assertion that the ads merely sought to suggest that �everyone loves a winner� and did not encourage excessive gambling.

Victor Chandler said that the advert had been used to promote an online poker tournament held in January of 2007 and had since been discontinued, and that it had provided copies of other gambling ads for similar tournaments that they believed showed aspirational messages, commonly used by the gambling industry to promote tournaments.

It also stated that the visual of the woman and the corresponding text was only used to gain attention and explained that it had acted responsibly by ensuring the poster was placed in the gentlemen's toilets of a licensed premises to limit the target audience to men older than 18.

However, the ASA ruled that the adverts implied that gambling would improve players' sex lives and also said the line �See how much you have in common�, reinforced the notion that men �even if socially inept, could obtain sexual success�.

These constituted a breach of CAP Code clauses 2.2 on responsible advertising and 54.3 on betting and gaming.

UK advertising rules ban the association of gambling with sexual prowess and Victor Chandler has been told not to do it again.

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Source: OnlineCasinoNews

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Poker.co.uk is operated by InTouch Poker Ltd (hereinafter called the "Company"), a limited liability company with registration number C44236, registered in Malta (a member of the EU since May 2004). The Company’s registered address is at Vincenti Buildings, Suite 623, 14/19 Strait Street, Valletta VLT 1432, Malta. The Company operates the Poker.co.uk online poker room under a provisional license issued and regulated by the Lotteries and Gaming Authority ("LGA") of Malta (issued on 2 December 2008, number LGA/CL3/412/2007). The software used for operating the Poker.co.uk online poker room is licensed from Boss Media Malta Poker Limited. Our services are not available to residents of the United States, US Virgin Islands, US Minor Outlying Areas or Turkey or any other jurisdiction that legally prohibits its citizens from engaging in online gaming.