It is a viral sensation that has exploded within a very short time but it has already brought in many millions of dollars for the charity ALS Association.
The ALS Ice Bucket Challenge is an activity offered across social media to friends and followers that gives them the choice to either dump a bucket of ice water over their heads or to donate $100 to an ALS charity of their choice.
How it works is that once a challenge has been given, the recipient has the choice to accept or decline it, though declining would mean that they are asked to donate $100. If they do accept, they have just 24 hours to complete the challenge and show a video to prove it or they again have to donate the money to the charity. Once they have completed the challenge they are then able to challenge others.
The Ice Bucket challenge has been incredibly successful and has brought massive amounts of awareness to ALS as well as bringing in millions of dollars in donations. Those that do the challenge often opt to donate too.
The ALS Ice Bucket Challenge was originally started by ALS sufferer Pete Frates and his family who eventually managed to make the challenge go viral through social media. Similar challenges are now popping up all over the world with one very similar one being here in the UK with the only change being that the charity this time is the Motor Neurone Disease Association.
The ALS Association work to raise both money and awareness for Lou Gehrigs disease, a terminal disease that there is no known cure. In America, the disease was named after Lou Gehrig, a famous Baseball player that died of the disease back in 1941.
The challenge has now become so popular that many famous faces have accepted the challenge themselves, as you can see below.
Well known names from the poker industry are also not shy of taking on challenges, though this time it is for a good cause. Phil Hellmuth and Antonio Esfandiari are among them as well as the President of the World Poker Tour.
We expect many more to undertake the challenge as the challenges are thrown around social media, so we should be expecting to see many more videos of pros suffering in the near future.