PokerStars has again decided to foray further into the land based casino market by acquiring a partnership with the Casino Gran Madrid in Spain. This partnership means that there will be a poker room dedicated to the site, with their being a complete and thorough makeover.
The whole room will have a completely new décor, suited to the PokerStars brand and will be ready to start hosting big poker events as early as the New Year.
This marks the latest venture for PokerStars with them already having agreed very similar deals at casinos all over the world. One such partnership that was announced recently was that of the Hippodrome casino that can be located in the West End of London. They also have deals with the Circus Groupe over in Belgium and the Macau Casino called the Grand Waldo.
They are also heavily rumoured to be speaking to the Atlantic Club Casino which can be found in New Jersey, America.
This move is actually a fairly obvious one for PokerStars to make, especially as they hold a massive market share of 70% in Spain with regards to online poker. They are without doubt the most popular choice, so it seems logical that they would try to expand into the Country even further.
With PokerStars already backing many of the world’s largest tournaments in many of the world’s most exotic locations, they are now looking to establish some permanent homes to be able to host these events on a far easier convenience. Additionally, by having branded poker rooms, PokerStars will be able to further spread its brand to a far wider audience of potentially new customers.
The Casino Gran can be found about 20 miles from the Madrid city centre in Torrelodones. It is by far the biggest casino in Spain at the current time, however it will not be for too much longer once the Sheldon Adelson EuroVegas is approved and put into construction.
PokerStars has always looked to grow and expand into new markets, with Spain being a new one for them since the country lifted many of its strict laws and regulations with regards to online poker. PokerStars were quick to move in there, with marketing ploys such as signing Rafael Nadal to sponsor the site in the country.
It all seems to have worked perfectly to plan, with PokerStars now the monopoly in online poker in the country, and now with their sites on some land based action too. We doubt this is the last casino they will go into partnership with, so watch this space.