The grand opening of the new PokerStars room at Gran Madrid was an entertaining event with over 100 guests appearing for the opening tournament. This opening displayed a look at the first official PokerStars online poker room in Europe.
The opening went smooth; it consisted of an online tournament with over 100 guests packing out the room and the crowd included several famous celebrities including famous football players and even some Spanish bullfighters. This was a strong show of support for the online version of a game that has gained so much popularity over the years.
PokerStars Live debuted at the opening tournament of the room, featuring live coverage of tournament action. PokerStars will host live satellite coverage of their tournaments and events to bring further exposure to the world’s most popular card game.
The new poker room is scheduled to host daily, weekly, monthly and quarterly online tournaments, as well as regular cash games available to players any time of the day or night. This brings special appeal as it reaches out to players, no matter what time of day or night their schedule allows them to play.
PokerStars entered a partnership with Gran Madrid near the end of 2012 and this appears to be a specific strategy for the online poker giant to enter the land-based casino market as the support for this action so far has been overwhelming.
PokerStars has also struck deals at the Hippodrome in London, and is in the process of acquiring a license to purchase an entire casino in Atlantic City, New Jersey. PokerStars already hosts a room in Gran Waldo, Macau. The Gran Madrid poker room is a great addition for the world’s largest online poker site which is now setting its sights on merging online versions of the online tournaments with the exciting atmosphere of the land-based casinos. By using the official PokerStars name, this brings a close collaboration of cross-promoting for PokerStars and Gran Madrid, and brings the PokerStars name out into the spotlight at a well-renowned casino.
The Deputy General Director of the Casino Gran Madrid, Paula Arriaga, said the goal was to form an amazing atmosphere for users to experience the game of poker. Arriaga explained how the new poker room will take poker to a new level by “adapting the lighting, the seats and the audiovisual support to the needs of the poker player.”
A list of all upcoming tournaments can be found on the Madrid PokerStars website http://www.pokerstarsmadrid.com/tournaments/, which also includes news, results and coverage of games and tournaments. Buy-ins for the daily tournaments range from €60 to €140, while the Thursday tournaments feature “sit-and-go” action with a wider range of buy-ins.