It has come to our attention that PokerStars have now struck a deal with the United Kingdom’s largest land based casino; the Hippodrome. The deal will eventually lead to PokerStars establishing its very own bricks and mortar poker room in London. The room will undergo a complete overhaul and be refurbished bearing the name of PokerStars.
The room will be used to hold special events and tournaments and is expected to go live early next year. PokerStars will start promoting the room to its massive global database of 50 million players hoping to attract many of them to their new poker room. The poker room will offer 24 hour, seven days a week live poker action throughout the year, with the casino expected to attract a million visitors within the first three months alone.
The head of PokerStars Corporate Communications Eric Hollreiser has also gone on record to state that an equity investment was also put in place between PokerStars and The Hippodrome. Also PokerStars are set to provide a poker client for a proposed Casino online site for the Hippodrome.
Only once before has PokerStars become involved with a land based casino, the Macau Casino Grand Waldo , though since then they have tried to distance themselves from other forms of gambling than poker. Guy Templar who is the Group Strategy Director at PokerStars made a statement saying that the Hippodrome has dramatically raised the bar within the UK Casino industry. So they plan to be able to provide players with the same quality of poker experience they get on PokerStars in a live environment in London.
The Hippodrome has only been open for three months since they spent a massive £40 million on a refurbishment. It was turned into a 90k square foot casino for the West End of London, which includes three levels of gaming floors, a theater and a total of five bars.
The Hippodrome has been around since the year 1900 and has been used for many purposes in that time, originally being a circus and theater; with the first ever show containing a certain Charlie Chaplin.
After that it was known as “The Talk Of The Town” throughout the 50’s and 60’s and hosted shows to many of the top celebrities of the time such as Tom Jones, Shirley Bassey and Frank Sinatra. In the 1980’s it had turned into a nightclub by the name of Stringfellows, before it has just had its most recent transformation.
Again PokerStars have made the news, this time for bringing live poker to the players rather than in their usual online format through their PokerStars site and future and newly acquired Full Tilt Poker site.